![]() ![]() But, as the financial crisis worsened, GM was forced to shutter brands and pull back on development funds of future products for a time. Rumors also indicated that testing was being carried out in Australia under the Holden brand. Rumors were floated that GM was going to build it atop of the Pontiac G8 platform. Just before the financial crisis of 2007-2008, General Motors was considering reviving the El Camino. 2012 Holden HSV Maloo | Left Hand Utes The revival that died And, Chip Foose, from the hit show, Overhaulin, also built one. Danny Koker, from the History Channel show, Counting Cars, also documented building an El Camino. Richard Rawlings, from the Discovery Channel show, Fast-N-Lound, documented for his show how his team built a Ranchero and sold it at auction for $50,000. Recent media exposure to the departed marque has also helped. Its resale value has been climbing in recent times due to the fans and the demand. To this day, the El Camino is loved by its fans. Ultimately, the El Camino would have the longest history of model year production, spanning five generations of iterations. But, it would be shortlived, as the ute category never regained popularity as it did before. There would be a small attempt by Subaru in 2003, to produce at a ute, this time called the Baja. Although the El Camino outsold the Brat, both would be end production that year. The El Camino and the Subaru Brat were the only ones left. This affected sales of the ute category as a whole. In the United States, over time, there would be challenges by competitors that would come and go.īy 1987, the small pickup truck category was increasing in influence. ![]() It immediately outsold the Ford Ranchero. It took two model years before Chevrolet would have a competitor ready in 1959. In the United States, Ford was the first to launch the ute category. 1964 Chevy El Camino | GM Utes in the United States The ute niche has been around since the 1930s in Australia. ![]() Then, in the back, it has a place for cargo to be carried that looks like a pickup truck bed. What is a ute?Ī ute is a car platform that has a bed integrated with the cabin. It would eventually be named the clear winner of the ute category in the United States. The El Camino would go on to dominate the niche, even with increasing competition. It was Chevy’s response to the Ford Ranchero, which had been selling well as the lone representative of the big three American manufacturers in the ute niche. Chevrolet introduced the El Camino in 1959. ![]()
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